You will gain a thorough understanding of the latest products including:
Working with BT requires adhering to strict brand compliance guidelines.
We provide the training and guidance required to ensure your team makes the most of selling BT services together with ensuring legal conformity.
Successful applicants are offered a unique Reseller ID allowing us to provide regular reporting and commission tracking.
With 70% commission share, there has never been a better time to open up a new revenue stream for your organisation.
Complete our application form with as much information as possible.
We'll get back to you and arrange an initial call.
We'll discuss the options surrounding how to begin selling the BT Business portfolio of products and services. At a high level, businesses have the choice to apply for a full BT relationship (we are such a partner) or become a sub-partner. BT refer to sub-partners as Authorised Resellers. * Note, as of mid-2017, BT Resellers are now called Authorised Suppliers.
If you’re interested in becoming a telecoms reseller via The Network Union, complete an application, or read on to learn more.
At a high level, there are a number of choices for businesses considering selling the BT portfolio.
Wholesale requires a reasonably large turnover together with your own support and delivery staff. What's more, you will also require network infrastructure to aggregate wholesale services.
This isn't the case for all BTW services, but any serious applicant to wholesale will need to consider whether wholesale products will be suitable vs your capability.
BT Local Business owners are franchisees with access to the brand and product set. All billing and support services are provided by BT directly with the LB (Local Business) paid a commission depending on the product. The LB proposition may, at this point, appear attractive but readers should note that BT will require your business to demonstrate good cash flow (approx £100K or more balance, don't quote us on that) with your employees ready and able to support the business moving forward.
Also, a firm strategy and route to market must be demonstrated. The LB is not owned, and the licence is returned to BT once the relationship ends.
BT also allow organisations to apply for Authorised status either as a full partner or reseller. The term reseller is a little misleading (in our opinion) since BT resellers do not contract with the end client or add fees or margins which are typically associated with a reseller business. The title of 'partner' or 'reseller' is assigned depending on your engagement requirements.
The programme we are offering will allow you to become an Authorised Reseller of BT.
An alternative to the demands of a full partnership is to subcontract with an existing partner.
As a sub-partner or, using the correct BT terminology, Authorised Reseller, your organisation will be able to leverage the BT Reseller brand and associated products. The Reseller programme is ideal for companies looking to focus on a few core products without the need to hit fairly significant targets.
Network Union will support you on BT systems and products including more complex data services should they be of interest at any point.
Whether you decide to process a Local Business, Partner or Reseller application, the commissions are the same.
There are three reasons why the BT telecoms reseller programme may be of interest.
The most successful BT Resellers and Partners gain a thorough understanding of the business product set. BT is viewed as a premium product which means selling on price alone is not a wise strategy.
The entire portfolio is available but we strongly recommend you begin with some core products of interest and build your sales expertise over time.
Business Broadband, Business Lines and Business Mobile are all staple products within the portfolio.
This is a typical scenario - most IT companies providing a service, whether software or hardware, will have some dependence on telecoms. So, why not become a telecoms reseller and take advantage of additional revenues?
Firstly, telecoms is not your core business so your staff will either require some training or you will need to invest in new employees. Sure, this is probably not the case if you are only selling BT reseller broadband packages - perhaps - but becoming involved in the more lucrative MPLS WAN reseller space or reselling SIP will require expertise and time.
So, in short, becoming a telecoms reseller in the true sense of the word is not an ideal fit for everybody. As we alluded to earlier, there is another option. BT Business Partner sales. It is important to state that BT is not the only company offering organisations the opportunities to sell products in this way but they are the only provider we know of with such a mature setup.
If you’re aligned with the right partner, you will not require the expertise to sell complex solutions such as MPLS or Cloud Voice since the master partner will provide the presales knowledge on your behalf.
This means their resource will be available to qualify opportunities, attend meetings and help close and architect any designs which are required. Selecting the right master partner is important - some BT Business Partners only possess expertise within certain areas of telecoms, for example, voice or broadband.
Our expertise revolves around the entire connectivity space. As an example, one organisation we work with is a commercial estate agent.
The BT subpartner setup works perfectly for them since BT would not take on an estate agency for full partnership because their core business capabilities do not align to the typical telecom reseller outline. Another subpartner we work with is actually within the cloud computing arena.
Their reason for becoming a subpartner is because they really don’t have the expertise within the connectivity side of telecoms but also because they did not want to take on a full BT target.
The BT master partner should be available to answer questions, provide you with training and, as mentioned previously, attend meetings and complete designs.
Although Network Union are known for our skill set and capabilities across MPLS and VPLS for Enterprise WAN customers, the last three years has seen the development of a two tier model with a push on both data services and Business broadband, PSTN lines and Call packages. Our partnerships offers:
Note: your customer will contract directly with BT but you will receive commissions for the sale. Although you get to own the client relationship, the risk of supporting, billing and delivering services is negated.
Lastly, if successful, you could be driving a van like this one. Complete an application to join the programme now.
WAN / SIP / TRADITIONAL TELEPHONY / LAN / WIRELESS / CALL RECORDING / MERAKI
DATA CENTRE / SERVERS / VIRTUALISATION / STORAGE / DATA MIGRATION / BACKUP / CONTENT FILTERING / SECURITY AND PCI COMPLIANCE
BT COMPUTE IAAS / PRIVATE CLOUD IAAS / OFFICE 365 INTEGRATION / DESKTOP VIRTUALISATION / MICROSOFT AZURE
MPLS / VPLS / ETHERFLOW ETHERNET / BTNET LEASED LINE / CLOUD / SECURITY
24/7 SERVICE DESK / TECHNICAL EXPERTS / ITIL3 PROCESSES / ISO27001 SECURITY / ISO20000 ITSM / EVENT MANAGEMENT / IL3 / GPG13 SERVICES / 3RD PARTY MANAGEMENT
BT Partner of the Year 16/17. The Network Union Limited.