All businesses interested in selling BT are encouraged to follow the right application path depending on whether your organisation believes a full Partnership would be a good fit or whether you feel becoming an Authorised Reseller for BT is a more suitable option.
If you are interested in a full partnership, BT will require your business to have the expertise across telecoms products including Cloud, Data and Internet plus you will be evaluated based on turnover and market reach as targets will be set across the portfolio. The Authorised Reseller option is available for everyone else where becoming a full Partner is not a good fit - read on to learn more.
The Network Union BT Reseller Program offers the training you need across products, sales and compliance to fit your company objective. Access BT Wholesale or become a commission based agent with fast access to new revenues. Leverage a Premier Partner of BT to open a new revenue stream.
Create your own white label product across Lines, Broadband and Leased Line services. We provide low margin buy pricing via our relationship with BT Wholesale, your business owns the contract, provides the support and billing. Our team will offer administration of your account including product training.
1. Complete a basic application with details about your company.
2. Attend an initial first call to discuss working with BT Business and Wholesale, answering any questions you may have in the early stages.
3. If you decide we are a good fit, we arrange an on-boarding call to walk you through products, process, commissions (or margins for white label) and compliance.
4. We’ll introduce you to our BT resources including sales specialists.
5. Decide on a launch date!
6. Conduct ongoing support and training.
The above forms our process for recruiting BT Resellers.
Whether your business is interested in up front agent commissions or white label, our offering includes your own unique reseller ID, with full training, order tracking, reporting and support.
Plus, you’ll gain the backing and resources from our BT channel team including Cloud Voice, Data and Partner specialists. Our team will support you as required from an initial conference call to face to face meetings and demonstrations.
You will gain a thorough understanding of the latest products from BT Wholesale and the Partner channel including:
We open up the complete portfolio including Wholesale for white label sale to your clients or our simpler option of 70% commission share for agents, there has never been a better time to open up a new revenue stream for your organisation.
When you begin your application, our team will discuss the options surrounding how to start selling the BT Business and Wholesale portfolio of products and services. In the first instance, we need to understand whether your organisation would be better suited to accessing BT Wholesale or whether or not becoming a commission based Reseller would be a preferred option.
Whether or not you follow the Wholesale route or embark on earning commissions, we operate a robust partner program to ensure you make the most of one of the United Kingdoms iconic brands.
We recognise that some Wholesale partners of Network Union are intent on owning the customer contract but would prefer to hand off the billing and support. With this in mind, we offer a tiered buying price reflecting the level of involvement you require from our resources. The complete portfolio of products is on offer including managed routers which are pre-configured by BT and shipped directly from their logistics facilities.
Of course, if your business needs to be involved in every aspect, we pass through low margin product access.
Outside of Wholesale, with our commission based program, BT take care of the entire end to end sale leaving you free to concentrate on your business.
The Network Union offer a comprehensive training and on-boarding program to get you started. With no fees or setup costs.
As you may have discovered, there are a number of entry points into BT which may appear somewhat confusing. The most commonly known entry points are either BT Wholesale (BTW), BT Local Business (BTLB) or the BT Partner Program.
We offer access to BT Wholesale and the BT Reseller Program for a reason, applying requires a reasonably large turnover together with your own support and delivery staff. The actual BT Wholesale application process spans approximately three months as they conduct their due diligence.
There are an array of Wholesale channel operators available to you but they rarely specialise in any given telco preferring to obtain the lowest possible price. In other words, their sales are often based on a commodity approach.
At TNU, we 100% focus on BT both within our direct business but also Wholesale and their Partner Channel. We’re uniquely positioned to offer our partners access to both BT Wholesale for White Label and the Partner Channel with a tiered level of support across both options. With a robust on boarding and training process, we are position to set you up in the best possible position to create a new income stream. Our team are also available to attend face to face meetings and web conferences to help you successfully close business.
What about BTLB? BT Local Business owners are franchisees with access to the brand and product set. All billing and support services are provided by BT directly with the LB (Local Business) paid a commission depending on the product. The LB proposition may, at this point, appear attractive but readers should note that BT will require your business to demonstrate good cash flow (approx £100K or more balance, don't quote us on that) with your employees ready and able to support the business moving forward. Also, a firm strategy and route to market must be demonstrated. The LB is not owned, and the licence is returned to BT once the relationship ends.
The above two options may sound a little too onerous; joining Network Union.
BT also allow organisations to apply for Authorised status either as a full partner or reseller. The term reseller is a little misleading (in our opinion) since BT resellers do not contract with the end client or add fees or margins which are typically associated with a reseller business.
The program we are offering will allow you to become an Authorised Reseller of BT or access BT Wholesale.
The Network Union are known for our work with BT. We’ve won awards including BT Partner of the Year and the BT award for Innovation.
Unlike many channel offerings, we provide 100% focus on the BT brand for a number of reasons. The first revolves around governance. The majority of telecoms partnerships are based on a very basic legal framework and structure. With BT, the Partner and Wholesale program are very robust in terms of their legals and resources. In short, we get stuff done and are supported in the right way.
Secondly, the brand is extremely well recognised; BT is a logistical network giant with a global reputation. Selling to your customers with products based on BT infrastructure means they’re getting the value of their network infrastructure with your value added account management.
If you decide the buy on a commodity basis, there are a multitude of different channel offerings to select. BT offers a mixture of Wholesale and Agency based commissions from one central channel offering, The Network Union.
Yes, most of the time.
Performing upgrades and adding incremental value to any BT customer is allowed and encouraged. If you know of an existing BT client where they are looking to resign their business, there is a good possibility that you’ll be able to upgrade and resign the contract into your BT relationship via The Network Union.
The easiest way is via the Reseller channel rather than Wholesale. With this said, there is no reason why you cannot add Wholesale products and services to an existing BT customer.
All services are eligible including Copper to Fibre, Ethernet bandwidth upgrades and Cloud Voice additions.
The most successful BT Resellers and Wholesale Partners gain a thorough understanding of the business product set. BT is viewed as a premium product which means selling on price alone is not a wise strategy.
The entire portfolio is available but we strongly recommend you begin with some core products of interest and build your sales expertise over time.
Business Broadband, Business Lines and Business Mobile are all staple products within the portfolio.
If you’re aligned with the right partner, you will not require the expertise to sell complex solutions such as MPLS or Cloud Voice since the master partner will provide the presales knowledge on your behalf.
This means their resource will be available to qualify opportunities, attend meetings and help close and architect any designs which are required. Selecting the right master partner is important - some BT Business Partners only possess expertise within certain areas of telecoms, for example, voice or broadband.
Our expertise revolves around the entire connectivity space. As an example, one organisation we work with is a commercial estate agent.
Their reason for becoming a
The BT master partner should be available to answer questions, provide you with training and, as mentioned previously, attend meetings and complete designs.
Although Network Union are known for our skill set and capabilities across MPLS and VPLS for Enterprise WAN customers, the last three years
Note: your customer will contract directly with BT but you will receive commissions for the sale. Although you get to own the client relationship, the risk of supporting, billing and delivering services is negated.
Lastly, if successful, you could be driving a van like this one. Complete an application to join the program now.
Example commissions are listed on this page if you require more detail.
BT Partner of the Year 16/17. The Network Union Limited.