The Network Union Reseller Programme now offers two tracks into BT Business to support any organisation looking for Wholesale access together with a simplified dealer model where BT own the contract. We're known in the industry as BT Specialists due to our commitment and focus to the brand.
1. Access to BT Wholesale via our tiered model with support for your customers including billing and delivery or create your own white label product.
2. Access the BT Reseller Programme offering simplified access to products on a commission basis. The Network Union currently offer 70% share for our Resellers across all products and services.
If you're interested in a simple relationship, becoming a Reseller for BT offers your own unique reseller ID with weekly order status reporting. Joining the Wholesale Programme is also flexible, your business owns the contract but we also offer billing and support where required.
We also include onboarding with product and order system training, support for conference calls and face to face meetings.
Businesses are in search of partnerships to specifically grow new revenue streams, add value to their base and provide an additional competitive edge. Becoming a BT Reseller or accessing Wholesale offers significant brand and product leverage.
1. Complete a basic application.
2. We'll arrange an on-boarding call to discuss the BT portfolio.
3. Once products are selected, an initial contract is created together with compliance and brand training.
4. BT will assign a unique Reseller ID.
When you reach out to us to schedule a time to chat or learn more about becoming a Reseller for BT, you won’t be inundated with endless phone calls and emails from eager sales reps you’re not ready to talk to. Instead, you’ll talk to one of our team ready to educate and provide thoughts and ideas regarding your project.
Perhaps the best place to start surrounds your overall engagement options. We’ve operated as a ‘Business Partner’ since 2011. The relationship has sometimes been challenging, often rewarding but definitely successful.
At this stage in your research, the options available are as follows:
At a high level, there are a number of choices for businesses considering selling the BT portfolio.
Outside of The Network Union Wholesale and Reseller Programme, the most commonly known entry points are either BT Partner Sales or BT Wholesale (BTW) both of which present challenges to the applicant. We’re happy to discuss each option on an initial conference call.
As of writing this content, Partner Sales requires a reasonably large turnover together with the ability to demonstrate a solid route to market and a commitment to BT assigned targets. With this in mind, BT offer a further option to become a BT Authorised Reseller; for businesses that either do not meet requirements or perhaps are not positioned to take on targets. (Reselling is one of our options)
At a base level, access to BT Wholesale will require your own support and delivery staff. Any serious applicant to wholesale will need to consider whether products will be suitable vs your capability, i.e. owning the contract, billing and supporting the services. With this in mind, The Network Union BTW programme provides tiered capability. We offer billing and support with contractual agreements held between you and your customer, a hybrid proposition.
The actual application process to BT Wholesale is approximately three months. (access via Network Union is instant)
Lastly, if you have capital to invest, BT Local Business owners are franchisees with access to the brand and product set. All billing and support services are provided by BT directly with the LB (Local Business) paid a commission depending on the product. The LB proposition may, at this point, appear attractive but readers should note that BT will require your business to demonstrate good cash flow (approx £100K or more balance, don't quote us on that) with your employees ready and able to support the business moving forward.
Also, a firm strategy and route to market must be demonstrated. The LB is not owned, and the licence is returned to BT once the relationship ends. Clearly, setting up as a BTLB, is not an adhoc option.
Above. The BT Partner Gateway,
We all understand that knowledge is the key to success with any service or product in a sales environment. Gaining extensive knowledge of some initial core products is probably a good place to start with further additional learning gained along the way. As with all businesses, adding BT Wholesale or Retail products to your portfolio is no exception, you need the edge of knowing the feature set of each product. Our series of onboarding web conference sessions are designed to ensure you and your team have the right level of product knowledge.
Services such as copper ADSL, Infinity fibre, PSTN phone lines, Cloud Phone, SIP, ISDN, EE Mobile and call packages are relatively simple to understand. Further up the product range, data services such as MPLS, VPLS and SD WAN are a different proposition entirely.
BT Cloud Voice is growing fast, using your own licence is a great way to actively become an expert in the products USPs.
The knowledge base doesn’t stop at products, with telecoms, there are always small nuances to disrupt your orders.
If you’re aligned with the right partner, you will not require the expertise to sell complex solutions such as MPLS or Cloud Voice since the master partner will provide the presales knowledge on your behalf.
This means their resource will be available to qualify opportunities, attend meetings and help close and architect any designs which are required. Selecting the right master partner is important - some BT Business Partners only possess expertise within certain areas of telecoms, for example, voice or broadband.
Our expertise revolves around the entire connectivity space. As an example, one organisation we work with is a commercial estate agent.
Their reason for becoming a
The BT master partner should be available to answer questions, provide you with training and, as mentioned previously, attend meetings and complete designs.
Although Network Union are known for our skill set and capabilities across MPLS and VPLS for Enterprise WAN customers, the last three years
Note: your customer will contract directly with BT but you will receive commissions for the sale. Although you get to own the client relationship, the risk of supporting, billing and delivering services is negated.
Lastly, if successful, you could be driving a van like this one. Complete an application to join the programme now.
Example commissions are listed on this page if you require more detail. (Note these examples are NOT Wholesale, these are dealer examples)
WAN / SIP / TRADITIONAL TELEPHONY / LAN / WIRELESS / CALL RECORDING / MERAKI
DATA CENTRE / SERVERS / VIRTUALISATION / STORAGE / DATA MIGRATION / BACKUP / CONTENT FILTERING / SECURITY AND PCI COMPLIANCE
BT COMPUTE IAAS / PRIVATE CLOUD IAAS / OFFICE 365 INTEGRATION / DESKTOP VIRTUALISATION / MICROSOFT AZURE
MPLS / VPLS / ETHERFLOW ETHERNET / BTNET LEASED LINE / CLOUD / SECURITY
24/7 SERVICE DESK / TECHNICAL EXPERTS / ITIL3 PROCESSES / ISO27001 SECURITY / ISO20000 ITSM / EVENT MANAGEMENT / IL3 / GPG13 SERVICES / 3RD PARTY MANAGEMENT